One of the unique characteristics of SEO is its dynamic nature – it is ever changing. SEO techniques can change any minute without creating any awareness. SEO is so volatile to the extent that the techniques that got you to the front-page search engine result few months ago can be obsolete within a blink of an eye. That’s why you need to stay on top of the ball in SEO. If not, you’ll fall behind and see your competitors overtaking you in the SERPs. In developing SEO that yield result in this dispensation, rapt attention must be placed on the following;
The truth is that there is no one that wants to land on a shabbily structured website with a poor design that takes years to load - it certainly results to a high bounce rate. This make users frustrated in using the website. Furthermore, most search engines believed that if a user spends more time on a page, it’s probably because they found the page useful and since the only wants to deliver the best possible results to users, they will push sites with stronger engagement up in the search engine results pages (SERPs), thereby gaining high search ranking.
It is amazing that search engines, especially Google has incorporated page load speed as a ranking factor. Which means that if your site is loading a bit too slow, you’ll lose rank. With slow speed, it is believed that your content marketing efforts won’t reach many potential customers. A survey found that nearly 79% of every web shopper who have trouble with website performance and load speed won’t return to the site to buy again – as a result, you will be losing out on a ton of conversion-rich search traffic who are ready to hand over their hard-earned cash for your product or service.
YouTube videos rank in the top 10 of Google search far more often than any other type of video. And, according to reports, YouTube is also the second most popular search engine with over 3 billion searches per month. Most people forget about YouTube when they think of search engines. In order to be successful in SEO in 2019 and beyond, develop a flair for creating engaging videos contents, and have the time to invest into optimizing each video for YouTube optimization.
It is no longer a surprise that backlinks are prerequisites in the world of SEO. Literarily, links are still the most important factor when it comes to determining search rank because without them, ranking will be really daunting. Also, the quality of your links matters, links that are earned through high-quality content, outreach and influencer marketing, are safe and extremely effective. Low-quality links that are easily spammed like blog comments, paid links, etc. don’t seem to work anymore and can actively impair your site.
There is a popular saying that Content is king and Content will continue to reign supreme in SEO. These days, your website visitors expect your content to be in-depth, insightful, compelling and most of all, serve the needs of your readers. It must focus on keywords utility, great quality, strong engagement, nice outline and formatting etc. It needs to be content that can establish you as a thought leader. That means including your own analysis and taking on relevant subjects, providing solid recommendations and advice to your readers.